São Paulo, or known by Brazilians as ‘Sampa’, is the largest city in Brazil, South America, and in the whole of the Southern Hemisphere, with a population of over 12 million. Due to its immense size the city is segregated into many different neighborhoods each with something different to offer.
At first, the city can be daunting and seem like a concrete jungle, but if you know where to look, you will discover some of the Sampa secrets. São Paulo has also been assigned the nickname ‘Terra da Garoa’, meaning the land of drizzle, because of the amount it rains there! The people of São Paulo are called Paulistanos; the primary origins of these people are Italian, Japanese, Arab and Jewish, creating a multicultural melting pot.